Following are the Opportunities in The Body Shop SWOT Analysis: 1. As a cosmetic retailer, The Body Shop defied most accepted marketing practices. In an industry where 30 cents on every dollar of sales was typically devoted to advertising, the company had no marketing or advertising department. Let's stay in touch :), Your email address will not be published. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Fundamentally its position has gathered a momentum and empathy from customers who are looking for high quality, value for money goods that are ecologically sustainable. It operates about 1640 stores throughout North America and also has online store 3. The Body Shop International's main competitors include L&P Cosmetic, Natura & Co, Freeman Beauty and Coty. Your email address will not be published. Rather, a PEST analysis functions very similarly to a SWOT analysis, only they’re concerned with four external factors: Political, Economic, Sociocultural, and Technological factors, to be precise. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. Has a high brand value and is viewed as a socially responsible company because of its engagement in many philanthropic activities. Some of the key weaknesses of The Body Shop  are: Opportunities refer to those avenues in the environment that surrounds the business on which it can capitalize to increase its returns. TOWS ANALYSIS | SWOT ANALYSIS The Body Shop To carry out a more in depth analysis We also used a TOWS ANALYSIS | SWOT analysis , the which is a measure of the strengths , Weaknesses , opportunities and threats of the business , in order to see how the external pressures influence the business and how They can React to them. Competition Analysis The Body Shop L’Oreal Olay & Nivea Product line Mainly skincare Broad Focus on skincare Market position Environment friendly Leader Major competitor in skin & body care market Competitive advantages Natural-based & brand value Very experienced global brand Low price & product innovation Price range Mid range Slightly lower than the Body Shop … Below are the Strengths in the SWOT Analysis of The Body Shop: 1 Huge franchisee network of 2,600+ franchised stores in 60+ countries, 2. 1995 Words 8 Pages. You could not lonely going taking into account book stock or library or borrowing from your friends to log on them. a popular brand of health, oral and personal care products headquartered in London, United Kingdom. The top 10 competitors average 19,518. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. It has been reviewed & published by the MBA Skool Team. Sources raw materials through Community trade fairs. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. Below are the top 3 The Body Shop competitors: This article has been researched & authored by the Content & Research Team. In The Body Shop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Swot Analysis Of The Body Shop. SWOT analysis of The Body Shop analyses the brand/company with its strengths, weaknesses, opportunities & threats. The following are the strengths of THE Body Shop : Weaknesses are used to refer to areas where the business or the brand needs improvement. 2 Market Analysis The product we have chosen from The Body Shop is Tea Tree Skin Clearing Facial Wash. It is effectively used in building strategies for the organization to maintain its competitiveness in the market. In the past decades the company 's values have expanded and now address several other issues of sustainability. Strengths are defined as what each business does best in its gamut of operations which can give it an upper hand over its competitors. Compare The Body Shop International to its competitors by revenue, employee growth and other metrics at Craft. It will offer a focused-approach service, specifically Pet Body Shop (grooming and trips to the veterinarian) and Pet Bakery (food and toys). Due to franchisee system little control by the proprietors, 3. Automotive Repair Shop Business Plan and SWOT Analysis Automotive Repair Shop Business Plan, Marketing Plan, How To Guide, and Funding Directory The Automotive Repair Shop Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. SWOT Analysis is a proven management framework which enables a brand like The Body Shop to benchmark its business & performance as compared to the competitors and industry. Estee Lauder is the biggest rival of The Body Shop. Introduction This report will be a SWOT … The Body Shop International PLC – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. These strengths will help the company to better penetrate and win a share in the US … The threats in the SWOT Analysis of The Body Shop are as mentioned: 1. This is an categorically simple means to specifically get guide by on-line. Swot Analysis Of Pet Body Shop. Some companies are selling natural products made according to the customer’s needs and may become a serious threat to The Body Shop. Some of the threats include: I love writing about the latest in marketing & advertising. 5. The company was established by Anita Roddick who is an environmental and human rights activist and her vision was to make ethically made beauty products. The Body Shop is a very respectable company, yet there are still areas of improvement in order to reach their full potential of marketing and be a stronger activist. The Body Shop has a range of 1000 products and sells over … SWOT Analysis SWOT analysis is an important critical activity completed by the organisation to determine the future market condition as The product lines include men 's segment, bath and body care, make-up line, fragrance, and skincare. The company also has an online portal as well as a multi-level marketing modeled in home shop option called The Body Shop at Home. The companies are not associated with MBA Skool in any way. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Some of the opportunities include: Threats are those factors in the environment which can be detrimental to the growth of the business. The Body Shop should consider releasing an innovative line of children products would help boost awareness as well as income, as it appeals to a very young generation of consumers. Read Book Body Shop Swot Analysis Body Shop Swot Analysis Getting the books body shop swot analysis now is not type of inspiring means. This is a well thought out SWOT analysis. So legislations or some problems in trade with supplier countries can heavily impact its operations, 2. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and … She started the company from a small shop in Brighton with only 25 products and now the company has grown to be worth £800 million and is present in nearly 66 countries.. It has an annual revenue of about $3.3 billion 2. The Body Shop is a popular brand of health, oral and personal care products headquartered in London, United Kingdom. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT ANALYSIS OF UBER – UBER SWOT analysis, SWOT analysis of L’oreal – L’oreal SWOT analysis. You can follow me on Facebook. However, in the year, 2017 L’Oreal sold the business to French cosmetics company Natura. It has introduced a wide range of products from Drops of Youth to the Tea Tree Oil range and the latest Oils of Life skincare. The number of online buyers are increasing and hence it can use its website portal for sale and free delivery that will increase its market share. L’Oreal, the dominant company in the beauty industry, acquired Body shop in 2006. Since 2006 The Body Shop has been a part of the cosmetics company L 'Oreal The company operates in the beauty sector, selling cosmetics that are based on natural ingredients. High quality care for the body. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360Ëš view of the company. The products use some exquisite raw materials from all across the world. The Body Shop has 22,000 employees and is ranked 4th among it's top 10 competitors. Findings Strengths • Brand Loyalty – Body Shop is greatly dependent on its brand reputation which is a critical factor in sales. The acquisition has solved Body Shop’s financial problems and has provided the means for expansion to a bigger market share. MBA Skool is a Knowledge Resource for Management Students & Professionals. Browse marketing analysis of more brands and companies similar to The Body Shop. The Body Shop is one of the leading brands in the lifestyle and retail sector. With around 17,000 employees worldwide, The Body Shop registered an annual turnover of 1.4 billion USD in the year 2017. The Body Shop is a formidable business that has put itself up to be counted against related industries that are less ethical and environmentally responsible. The Body Shop has clearly a strong brand and socially active image that customers recognize and identify with. Is very stiff competition in the BrandGuide section are properties of their respective companies has also been done the! 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